Futura Interiors

The World of Design at Your Fingertips

The Psychology behind color

By: Cindy Lam

Do you ever wonder how color in a room can affect your mood, your emotions or behavior? Believe it or not, color can have an effect on how we feel both mentally and physically.  Ancient cultures used colors for therapeutic reasons.  Colors can affect not only the mood in a room but also affect people and their choices. 

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service.  Market researchers have also determined that color affects shopping habits. 

The next time you select a color for a room, you may want to think about the mood you are seeking.  According to online resources, general colors such as reds, blues, greens and yellows are said to evoke certain feelings and moods.

Red: is associated with boldness, excitement and desire.  It’s viewed as a powerful color and will usually be the color that grabs the most attention.  This color may be wrong for a baby’s room but great for a gym or a place to get people excited.

Blue: Blue is one of the most popular colors.  It resembles stability, trust and is believed to soothe illnesses.  Many people tend to paint their rooms blue because it’s a restful color and is associated with the skies, seas etc. therefore naturally, it’s a safe color. 

Green: is the color of nature and resembles safety and durability and in some cultures resembles good luck, generosity and fertility.  It is identified as a calming and stress relieving color.

Yellow: is associated to the feeling of happiness, it is the closest color to the sun and is thought to increases energy level and stimulate the nerves.  Yellow is said to speed up our metabolism and bring out some creative thoughts. 

For an in depth explanation on the study of color:

Title: Living Colors: A Definitive Guide to Color Palettes Through the Ages by: Margaret Walch

Title: The Designers Guide to Color Combinations: 500+ Historic and Modern Color Formulas in CMYK by: Leslie Cabarga

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