Futura Interiors

The World of Design at Your Fingertips

Introduction to Futura Interiors

by Nicole Shen

Welcome to Futura Interior’s blog.  Since we are new to WordPress and the world of blogging, I would like to take a moment to introduce FI to our readers.

Futura Interiors (FI) was founded to bring to the field of hospitality a dedication and passion for excellent design.  Our underlying philosophy is to identify the essence and requirement of each individual project and offer our clients with a creative, unique, functional yet diverse solution for their design needs. This is our guiding philosophy which motivates us to stay ahead of the industry development. It has enabled us to move through each design phase with much attention to details to achieve a successful journey with our projects.Untitled-1Rendering done by Futura Interiors

We have a small and efficient team of talented designers from with vast experiences in projects all over the world. Having worked on projects such as Four Seasons, Park Hyatt, Mandarin Oriental, Hilton, Regent, Westins and many others, we are confident to provide our client with the expertise and hands-on approach to create an atmosphere of newness with every project.

Westin Med Spa concept board small

Our projects range from impressive international and domestic hotels, luxury resorts, restaurants, offices, as well as exclusive residential. The ultimate goal is to provide the highest level of design and personal attention for all our clients.  On top of that, we like to believe that a disciplined design approach is always needed to bring a project together successfully.

Interior design is a discipline that fuses numerous fields and knowledge that requires the talent of many people. To create a successful project requires a strong team-based effort. FI’s talented group of professionals has brought us worldwide with their diverse background and extraordinary understanding of hospitality projects.  The team has been exposed to top design firms and have gained years of experience that have given them a unique understanding of each and every project.  FI has maintained a relatively small size team in order to remain extensively involved in all aspects of each project in the office.

The vastly different personalities and design styles of the above mentioned properties illustrate our strong belief that a hotel should have its own unique identity.  This can be partly attributed to the fact that our firm does not possess a “house” style but is guided by a design philosophy that allows a project to develop its own site specific identity, reflecting its location, its architecture or perhaps a vernacular style, thus giving the property an appropriate “Sense of Place”.  We believe the challenges to the designer go beyond the obvious and simplistic replication of any given style to the more exiting, but harder to achieve, approach of instilling a subtle but pervasive design that is wholly appropriate, alluding to its location.  It is generally recognized that people will pay a premium for a unique and special product or experience.  In the “Experience Economy” of this new millennium, we believe that innovation and creative design, perhaps more than any other single aspect today, is needed to distinguish a hotel from its competitors, giving it a competitive edge.  After all, it is those positive guest experiences that create the reputation of an establishment.

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Hotel Whitcomb, Standard Guestroom – San Francisco, USA

We are currently very active in the Asia/Pacific region as well as the United States.  In the near future we have prospective projects coming up in Europe as well as the United Arab Emirates and India.

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Regency on Beachwalk, Waikiki Honolulu

Now you know a bit about FI and what we do, please come back for more blogs!

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